IDEAS

Here is a clip from the Dolce&Gabbana advert starring model Tyson ballou. I think its a good clip to analyse as there are many great ideas throughout the advert which we could take a closer look into as the narrative is very similar to our own music video idea.

Firstly, the camera following Tyson into the backstage shooting room is similar to the idea of our music video, in which the members of the band are being followed into the audition room. In the advert, the camera is hand held and therefore gives a real sense of chaos, allowing the audience to empathise with the performer and how he is rushing to be on time. I really like the black and white in the shot as it makes the sequence look more professional and gives a real sense of the camera going 'backstage.' I think we could co-operate this into our own idea, either for the scenes where the camera follows the performers or just the beauty shots. The beauty shots being in black and white would really set apart the performance from the narrative, making the music video easy to follow. At 0.40 there is an extreme close up of the sign on the door which reads 'D&G UNDERWEAR SHOOT, CLOSED SET!!!!!' I think this idea of showing a sign on the door is clever as it gives the audience a direct sense of where they are and what is happening. Another thing which works really well is the lack of music in the bit where Tyson walks into the shooting room. When the performers in our music video walk in to the audition room, I think the music should stop and the footsteps of the dancer walking into the room echoes and is the only sound the audience can hear for roughly two seconds. Then suddenly the music starts again and the girls start their dance routine. The idea of the camera and shooting equipment being in the shot works really well, giving a sense of a 'backstage pass into the closed set'. It makes the advert look expensive and glossy, which I reckon could also work very well in our music video, whilst shooting in the audition room.