The core target audience for our music video is 13 to 19 year old girls, fans of RnB music and dancers. We decided to screen our music video in a lunchtime to gain maximum feedback in order to make our music video the best it could be. We made a questionnaire which Loren will be scanning in some time soon and also asked a few people some questions individually.
Overall feedback showed that the New York and dance routine footage was the most interesting. I reckon this was perhaps because it involved a lot of camera movement, keeping the audience engaged.
However a lot of audience feedback suggested that the narrative wasn't very clear and that the choice of track wasn't a good one. However we think the track fitted the lyrics to the song very well and were fixed on producing a music video to 'Top of the World - PCD'
We also got feedback from our peers. Here are some criticism:
- The end shot ends very abrupt. Perhaps fade it
- Parts of the video were out of synch
- The long shots of Loren and I at the window are rather dark and should try lightening them.
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