The general marketing campain- We would set up a band website, myspace, facebook and twitter, so fans can follow them on their faveourite social site aswell as use these sights to show tour dates, broadcast some snippets of the music and give info into release dates. It will be advertised through Tv with adverts appearing on music channels as well as having adverts placed on websites like spotify, myspace, facebook and twitter e.c.t. We would give away a free track on itunes as the single of the week. This would advertise the album and give our audience a chance to hear our music. They could do an intimate gig and signing at HMV in oxford street, where if they wear a suit they get a free cd and a bowler hat.
A marketing promotion will involve a treasure hunt. The treasure hunt will consist of people being made aware of a treasure hunt where they can win gig tickets which is in affiliation with iTunes. The people will have to follow clues around a large city such as London to eventually get to the end of the hunt and get their tickets. The clues will involve things to do with the band and significant places in the city.
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