Styling of The Band - Epic Journey

• Dressed in suits with CONVERSE
• Playing instuments
• Part ska, part indie
• Long hair
• Girl dressed in evening dress with CONVERSE
• All have red hair
• Focus on the indie-ska cross over to market them
• Their smart yet casual image is focused on, the same way that Lily Allen was made famous by wearing ball gowns and Nike trainers
• The use of the girl in the band can help market it to men by having her on the covers of mens magazines etc.
• The band itself can appeal to the indie and ska fans by their dress sense, hair and music
• The prodomient male sex in the band allows the female audience to fantasize over them encouraging the girl audience
• Uses images which are in black and white with just thier hair in colour using the wackiness of their hair in contrast to their smart clothes to market the band
• The use of green and yellow are prodominant colours in their marketing campaign as these are the colours that feature on their album